We redesigned FastFrame’s red and blue logo and website to create a consistent and modern brand across all locations.
The bottom logo was chosen after developing 120 different logo variations and polling customers and franchisees. We also developed new graphics and brand guidelines to ensure powerful, consistent messaging across all marketing channels.
Before Right Left Agency got involved, FastFrame’s search advertising campaigns were experiencing a low click-through rate. In addition, the number of leads generated on the website was not being tracked, so FastFrame was having difficulty making optimization decisions. The results were:
We optimized the new websites and created and optimized local listings. In just one month, we saw a huge increase in new sessions and time spent on the FastFrame website. We are now working with our partner, Yext, to manage local listings for all locations. Here are some notable metrics from these efforts: