FAO Schwarz

The Brief

FAO Schwarz is a toy brand with a famous retail location at 30 Rockefeller Plaza in New York. The company was founded in 1862, making it the oldest toy store in the United States. It is known for life-sized stuffed animals, high-end toys, and interactive experiences – and has even appeared in movies like Big and Home Alone!

Right Left Agency was tasked with helping this well-established brand go digital with online ads. After thoroughly testing a variety of ad platforms and strategies, we successfully hit and exceeded the goal return on ad spend with over a 15x average return on ad spend.

FAO Schwarz

Testing Phase

FAO Schwarz had done very little online advertising and wanted to see what online advertising platforms would be profitable for them. We tested running the following ads in the first 8 weeks:
  1. Facebook
  2. Google Search
  3. Google Shopping
  4. Adroll
  5. Bing
  6. Bing Shopping
We found that Facebook and Google provided by far the highest return on ad spend, so we focused budget there moving forward.

The Result

As we optimized ad creatives, audiences, and bidding we increased return on ad spend dramatically. Once fully optimized after about 3 months of running ads, we achieved and sustained these results.
1 X
Or More Return on Ad spend
+ 1 %
Increase in Search Click-Through-Rate
Average Facebook Relevance Score

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